Podcast: August Jackson Interviews Rick Marcet on Win/Loss Analysis

[Ellen Naylor]

I was going to add this podcast as a comment on the last discussion, but it warrants its own! 

 

August Jackson interviewed Rick Marcet on his Win/Loss book, and it's recorded on his podcast website. 

 

Due to the nature of podcast technology, I am just copying off the section for this podcast:

Thu, 9 June 2011 CIP 039 Rick Marcet on Win/Loss Analysis   Rick Marcet describes the innovative Win/Loss practices at Microsoft. Direct download: 39_CIP_039_Win_Loss_with_Rick_Marcet.mp3 Category:podcasts -- posted at: 4:45 PM It's excellent, and while you're at it, check out the other 38 podcasts! This is a rich stream of intelligence. August is one of the first CI Ning members here and is now on SCIP's board. He was a leader of SCIP's DC chapter for years, and speaks extensively on capturing CI from web sources and social media. Somehow he also holds a busy corporate job at Verizon.

 

[Marcia Rodney]

Heartily endorse Ellen's recommendation of August's podcast series, if you haven't explored its archives they are definitely worth your time.

[August Jackson]

Thanks for posting, Ellen.

Rick's book is available now as well:

Win/Loss Reviews: A New Knowledge Model for Competitive Intelligenc...