Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Dr. Mark Mealey
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- Calgary, Alberta
- Canada
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- About Me:
- After fifteen years teaching in a humanities subject, I've decided to put my analytical and research skills to use in new ways. I'm wired to find meaning and insights in complex data, and to communicate meaning in clear and powerful ways.
- My Interest in Competitive Intelligence is:
- I see Competitive Intelligence as a powerful method to discover, organize and communicate strategically important insights. Decision makers need these insights. These insights can guide marketing and drive sales. Insight from competitive intelligence sharpens value propositions. It produces smarter business plans. It presents the target and yields the content for communication.
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Welcome to the club! To create a more effective experience, please feel free to “friend” me and we’ll both expand our network and our learning circle. I am freelance business researcher out of Hawaii. New projects considered. Aloha, Sonia