Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Greg Gentschev
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  • San Francisco, CA
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About Me:
I am starting a company called Brekiri which will be developing affordable research tools for business users. I come from a long background in consulting, and I am interested in competitive intelligence topics in general.
Website:
http://www.brekiri.com/blog
My Interest in Competitive Intelligence is:
Providing better tools for business research in general and competitive intelligence in particular.

Greg Gentschev's Blog

Avoiding Competitive Myopia

Posted on March 16, 2010 at 5:22pm 3 Comments

I've read a few writings recently warning managers, especially at emerging companies, away from focusing excessively on their competitors. The gist of the idea is that competitive analysis can lead to me-too moves, as companies try to match each others' product lines, pricing, and marketing strategies rather than innovating or staking out a segment of the market where they can build barriers to entry.



My take on the issue is that checklist-based competitive analysis is usually… Continue

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