Currently a librarian/paralegal for a legal research company.
My Interest in Competitive Intelligence is:
One of my tasks is to see and test what our competition is doing concerning new product launches and new functionality. I've also had to do research on who's who on a company roster, what their financials are, what kind of press they are receiving. etc.
I would like to explore further how to more efficiently do research and how competitve intelligence fits in with an overall marketing scheme.
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