Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Karen McRae
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  • Greensboro, NC
  • United States
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About Me:
Most recently as the Director of International Market Intelligence at AIG United Guaranty, I had the opportunity to research new markets, uncover competitors and develop strategies for entering new markets and further penetrating existing ones. Prior to AIG, I worked in Healthcare and IT organizations - CI was a critical aspect of my role and key to my successes within those organizations.
My Interest in Competitive Intelligence is:
Worked in field while at AIG - enjoy uncovering competitor info and strategies and developing tactical and strategic plans to position my organization for success over our competitors. I have continued interest to stay abreast of the latest trends and training / best-practice sharing within CI.

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