Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Karen McRae
- Female
- Greensboro, NC
- United States
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- About Me:
- Most recently as the Director of International Market Intelligence at AIG United Guaranty, I had the opportunity to research new markets, uncover competitors and develop strategies for entering new markets and further penetrating existing ones. Prior to AIG, I worked in Healthcare and IT organizations - CI was a critical aspect of my role and key to my successes within those organizations.
- My Interest in Competitive Intelligence is:
- Worked in field while at AIG - enjoy uncovering competitor info and strategies and developing tactical and strategic plans to position my organization for success over our competitors. I have continued interest to stay abreast of the latest trends and training / best-practice sharing within CI.
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