Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Martin Holmshaw
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  • Newark, Nottinghamshire
  • United Kingdom
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About Me:
Leading the European side of the business for Rauch Associates, a Silicon Valley research firm working globally.
My Interest in Competitive Intelligence is:
Here at Rauch we believe that people are the best source of up-to-date "hard to find within the general public domain” competitive intelligence. Competitive intelligence collected and analysed by and from human sources is often the determining factor behind an organisation’s intelligence capabilities.

Those organisations with extensive human sources as opposed to an over-reliance on published sources will have superior competitive intelligence capabilities, leading to increased effectiveness in strategic decision making, giving them a fundamental competitive advantage.
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