Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

  • Female
  • Collegeville, PA
  • United States
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About Me:
Currently Seeking New Opportunity (in transition)

More than 20 years experience in B2B and B2C market, customer and competitive intelligence research, strategic marketing, product management/development and consulting. Work experience at DuPont, Pfizer/Wyeth and First Union. MBA (Marketing & Finance) from University of Rochester Simon School . Completed PhD level coursework (Marketing & Strategy) at Temple University Fox School. Affiliated with SCIP, HBA, PBIRG, PMRG and PDMA.
My Interest in Competitive Intelligence is:
Practitioner and Enthusiast
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At 7:53am on April 27, 2009, Derek Johnson said…
Thanks Mel - great to see you too, and I appreciate the feedback. All things considered with the climate, I felt it was a success. Best Regards, - Derek
At 9:17pm on April 2, 2009, Craig McHenry said…
It kind of like Cher or Sting.... Melanie.
I like it.

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