Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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- About Me:
- >>Marketing Strategy, Research, and Competitive Intelligence
-Thirteen years of experience in marketing strategy and execution
>>Team Leadership Excellence
-Excellent at managing, leading, and motivating cross-functional teams to maximize employee potential
>>Project Management
-Fourteen years of experience in the management of both evolving and clearly defined projects
>>General Business Management
-Seventeen years of business management experience in many professional situations and different industries with a broad and sharp business acumen
>>Product Quality and Service Excellence
-Personal and professional integrity, honesty, and ethics
-High standards of excellence in quality output of collateral and services
-Effective customer-oriented marketing focus
-Proven increased results in sales and cost-cutting efficiencies
>>Technical Experience and Aptitude
-Eight years of experience directing corporate web design
-Tech-savvy knowledge of various networks, platforms, protocols, and enterprise software
-Extensive software utilization skills with strong aptitude in over thirty productivity and design applications including, but not limited to: MS Office Professional, WordPerfect Professional, Acrobat Professional, Dreamweaver, Photoshop, CorelDraw
Specialties
Marketing Strategy, Research, and Competitive Intelligence:
-Thirteen years of experience in marketing planning and execution
-Experience in designing, writing, editing, and proofing news releases, and conducting presentations
-Seven years of experience in product and brand management
- Significant experience in market research and competitive analysis and CI practices
- Comprehensive understanding of Internet mechanisms, blogging, micro-blogging, and social media marketing
- My Interest in Competitive Intelligence is:
- -Firm believer in the critical need for it to be core in every business strategy.
-Consulting with CI as a large part of my practice
-Used it in every role I have been in for the last 11 years
-Do CI research and industry research constantly
-Written about it as per: The Competitive Intelligence Practices of Small High-Tech Firms in the Waterloo Region
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