Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Second Place is for Losers: SEO Competitive Intelligence

When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.

How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your rivals.

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