Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Stephen Preston
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  • Tampa, FL
  • United States
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  • Ellen Naylor

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Key Intelligence Topic Action Plan

Started this discussion. Last reply by Trip Krant Apr 8, 2013. 1 Reply

Is anyone willing to share an example of a KIT Action Plan?Continue

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About Me:
I am a retired military intelligence officer with over two decades of intelligence experience. I took two years off to go to graduate school and have just completed my MBA. In May 2013 I will complete a second masters degree in marketing with a focus on Market Research and Competitive Intelligence. I am a market intelligence manager at Syniverse, with responsibility for developing and implementing a CI program
My Interest in Competitive Intelligence is:
I am interested in learning more about CI analysis, in particular win/loss analysis.
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At 7:04pm on October 30, 2012, Ellen Naylor said…

It is indeed a small world. Looks like you work in the growing mobile space. Good for you! Let me know if you wanna talk more about win/loss. I can refer you to a number of sources. Rick's book is one of my favorites since he is so thoughtful and is a psychologist (not really) in how he gets sales to provide some win/loss data. He includes a lot of things to think about when starting a win/loss process, and his end results is an awesome database that sales can deep dive into even while on the way to a client's. However, this is win/loss review and the analysis is not that deep, but is very effective due to the number of end points/sales data in the database. 

I like cooperative intelligence since it makes me think about why someone will be motivated to share with me and takes the focus off me and on them. This is a key when starting a CI process in my experience. 


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