Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

The Essential Dozen Analysis Methods Information Pros Need to Know to Support their Organization’s CI Efforts

Event Details

The Essential Dozen Analysis Methods Information Pros Need to Know to Support their Organization’s CI Efforts

Time: August 22, 2013 from 1pm to 2pm
Location: Virtual
Website or Map:…
Event Type: educational, webinar
Organized By: Anna F. Shallenberger
Latest Activity: Aug 15, 2013

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Event Description

Dr. Craig S. Fleisher, Chief Learning Officer, Aurora WDC, Madison, WI @craigfleisher
The fundamental purpose of any form of competitive intelligence (CI) is to anticipate and produce a more desirable future. Great strides have been made by information professionals in recent years in acquiring data and information to support intelligence efforts, but the processing, exploitation and analysis of these inputs have not yet reached a “tipping point” where the intelligence serves decision makers to its highest and best use.  Much of this occurs because analysts and their organizations are not using a sufficient range of methods or the information being acquired and shared with them by special librarians. This webinar by the co-author of Analysis without Paralysis: 12 Tools to Make Better Strategic Decisions 2nd Ed.” (w/ B. Bensoussan, FT Press, 2013) and popular presenter on this topic at the last three annual SLA meetings uses mini-case studies of well-known companies and industries to give you a helpful tour of the dozen essential techniques that your organization must be able to exploit. We’ll look briefly at methods like competitor profiling featuring the four corners, driving forces analysis, industry analysis featuring the nine forces, PLC, scenario analysis, and STEEP among the others that you should know to support the ongoing intelligence needs of your analysts and decision needs of your executives.
  1. Develop an understanding of the need to support analysis activities occurring throughout the organization
  2. Gain basic exposure to the top 12 essential analytical techniques
  3. Appreciate how analytical techniques can inform the decision making and intelligence process

Comment Wall

Comment by Anna F. Shallenberger on July 11, 2013 at 6:04pm

CORRECTION:DATE TBD for November / December - it's not Wednesday....

Comment by Anna F. Shallenberger on July 11, 2013 at 5:59pm

- August 22ndProven Analytic Methods: Practical Analytic Techniques for Information Professionals – Dr Craig Fleisher, Chief Learning Officer, AuroraWDC - @craigfleisher  REGISTER AT
- September 17th60 Apps Updated – Scott Brown, Library Services Manager, Qualcomm also Owner, Social Information Group - @socialinfo
- October 24thCalculating the ROI of Competitive Intelligence – Jan Herring, President, Herring & Associates
- November (Wednesday TBD)Conference Session(s) Recap / Revisit – Selected speakers TBA
- December (Wednesday TBD)Emerging CI Markets: Brazil (First in a series) – Barbie Keiser, Barbie E. Keiser, Inc.,  facilitating with key international competitive intelligence experts

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