Now more than ever, we need the profession's leadership to step forward and guide our colleagues forward in an increasingly uncertain future that is sure to test the value proposition of CI personnel and departments everywhere. So in support of this goal myself, I've put together a short list inspired by Facebook's "25 Random Things About Me" and "tagged" to my friends on the Ning CI community.
I call it "10 Random Things I'm Looking Forward to at SCIP09" and the idea is, if you're planning to attend SCIP09, please take some time and scan the program online.
Then, think over what it is you're most excited to participate in and share that list on the Ning site in this discussion about it. In fact, even as I dug into the conference program, I found a LOT more than 10 I'm looking forward to... but I had to stop somewhere and I wanted to make it a do-able challenge for all of you to join me in making your own list. Here's mine:
10.) Because they don't let me in on the really important stuff until it's available on the open market, I'm looking forward to seeing my own company's - Aurora WDC's - exhibit this year since it's dedicated exclusively to our global primary research services. During this period of great economic uncertainty we've heard from our clients that we need to help them most by bringing new ideas in creating research value for their decision makers. So we're helping clients new and old optimize their intelligence portfolio and invest only in those intelligence products that will create asymmetric advantage for their organization in the market and have immediate, positive cash flow impact on their bottom line. This year, CI needs to get fit, trim down and focus on delivering immediate value to survive the days ahead; and Aurora's role is to help our clients get the job done.
9.) Richard Horowitz will host a session asking if we in CI aren't a little TOO obsessed with the ethics - and he should know - he's one of the leading attorneys on the subject of legal and ethical standards in the field. Particularly with the new film "Duplicity" opening this weekend starring Julia Roberts and Clive Owen as ex government spooks trying to give some less-than-ethical client a leg up on the competition, we need to decide what this field is about: dirty tricks and underhandedness or supporting the innovation and value creation of businesses for their customers.
8.) I'm looking forward to my good friend Rainer Michaeli's talk about Bayesian reasoning as it relates to managing early warning indicators.
7.) Suzy Badaracco will address trends forecasting before they hit, while there's still time to do something about it.
6.) My good friend Jody Holtzman will speak on how to reach key decision makers with the CI they need to ensure confidence in their actions.
5.) Aurora will be hosting a special invitation-only "Intelligence 2.0" Clinic with some of our software partners where we'll all have the chance to compare and contrast the applications themselves while demonstrating the relative strengths of each platform for various tasking, sensing and interpretation needs. If you're interested in receiving an invitation, please email me about it.
4.) Tim Walker will be speaking on competitive intelligence in a Web 2.0 world - a topic very much on everybody's minds as social networking takes over the Internet's identity and perhaps the enterprise with it.
3.) My good friend Craig Fleisher and I are facilitating an active dialog called "CI2020" where we'll be discussing together what CI might look like in the decade ahead. We've both often found it ironic that we, who are supposed to concentrate on the future of our industries and markets, so often neglect to do so ourselves. Join us and help us decide what the CI apparatus of the future will look like.
2.) Michael Treacy will be the opening general session keynote on the first day of the meeting and will address how CI can help organizations achieve their growth objectives even during such challenging times as we're living in lately. Treacy is a truly groundbreaking thinker about topics impacting the growth opportunities and a decade ago helped define growth strategy with his seminal work, "The Discipline of Market Leaders"; join us in Chicago to learn what he has in store next.
1.) Finally, no matter how impressive a program SCIP might put together every year, the real reason I'm so compelled to make the annual trip is the people. The once-a-year opportunity to hang out with the brightest minds in the profession and see old friends, meet new ones and learn from their stunning insights, has kept me coming back for more than a decade now. I wouldn't miss it and you shouldn't either. Hope to see you there.
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