Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Dear Colleagues,


Open source and free tools available trough the internet are becoming popular nowadays. More and more people are getting familiar about the benefit of these tools. There is a significant increase of open source tools that make information available to a large number of professionals.
Google, like other leading internet companies, is offering a very large number of free tools?. However, how do information users? act with Google tools? In other words…

- Are Information users aware of all theses tools and sources?
- How are these tools utilized by Information users?
- Which are the most useful with respect to Information Users?

These 3 questions motivated us to develop a survey with the aim of understanding more about this topic. From April to June 2011 we launched a survey with the objective of understanding how 24 free Google tools were used by information users. The study involved 466 professionals worldwide

The link to the study is available at:


I am pleased to discuss the results with you and understand what kind of topics or question we may have ask to understand how online or free tools are utilized by CI professionals.


Please, if you need a copy of the study, just send me an email.

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Google Wonder Wheel is what I use quite often to quickly narrow down a general search, or at beginning steps of any given project/topic. The ability to do CI is two folds: you need to know both what the tools are and how or when to apply which for your particular KITs.


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