I'm heading to Chicago next week to enjoy SCIP 2009 and a few slices of delicious tomato pie. (With apologies to August Jackson.) I happen to be presenting next week, but am also looking to find out the other world-class learning opportunities and social events I should be focused on.
Sure, you can always go to the official SCIP website to see the longhand descriptions
- but I want to hear from you all: What's your elevator pitch for the great ideas you are unveiling next week at SCIP09?
My stuff: Keep It Positive - Use Competitive Intelligence to Find New Business Opportunities
In a nutshell:
Take it from a guy who often delivers bad news about the future, it's always easier to keep your job and your clients coming back when you are bringing people news of the upside and ways to make money. It's often the same methodology of competitive trend analysis just flipped on its head. My one hour educational session is going to focus solely on getting your CI unit focused on value generation, perceived as more of a profit center, and hopefully given embarrassing amounts of budget.