Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Valerie Shuman Interview for CI Case Study (Nailen Witt Group)


Valerie Shuman recently spoke with me on the Strategically Thinking Podcast about the Nailen Witt Group competitive intelligence case study. The case study concerned a CI team that was called in to help the VP of Product Strategy. Her perspectives on gaining credibility and respect for the CI team are instructive. Also listen for the importance of managing the psychological issues that are common to CI.

Valerie supplied written comments to explain, from her perspective, the key issues faced by the characters in the case, too.

Here are the links.

Nailen Witt Group Case Study
Valerie's Written Response
Valerie's Interview


What do you think?

Tom Hawes

JTHawes Consulting
Strategically Thinking Blog
Competitive Intelligence Case Studies
CI Case Studies Blog

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