Yammer: Manager Competitive Intelligence: San Francisco

[Ellen Naylor]

Yammer is looking for a top-notch marketing professional to drive our Competitive Intelligence program. This is a key role in our Marketing organization that will serve as the company-wide expert on all of Yammer’s competitors and will drive our competitive differentiation across all our go-to-market activities. In this highly visible role, you will continuously monitor product and go-to-market developments with Yammer’s competitors, distill that research into key messages and positioning statements and create the sales and marketing content necessary to drive these messages throughout our go-to-market activities.

Responsibilities: 

• Competitive research - gather real-time intelligence on all competing vendors in Yammer’s market and adjacent markets
• Competitive analysis - Synthesize and correlate competitive trends and issues for top competitors. Maintain up-to-date SWOT analyses and complete in-depth technology, messaging, positioining, customer, and sales analyses for each vendor.
• Competitive positioning and messaging - work with Executives and Sales to develop competitive messaging and plays for use in the field.
• Competitive enablement - develop content and tools that help everyone in our company articulate competitive highlights and key messages/differentiators. Publish updates on competitor developments and recommended responses. Provide hands-on support on key competitive sales deals.
• Provide input to product roadmap based on competitive strengths and weaknesses.
• Drive win/loss analyses to understand opportunities for improvement

Skills and Experience: 

• You are a fierce competitor. Losing is never an option for you!
• 3+ years of software competitive intelligence, product marketing or management consulting experience.
• Bachelor’s degree, MBA is a plus (though not required)
• Strong analytical skills
• Strong verbal and written skills with the ability to create stellar presentation slides
• Creative and resourceful in being able to gather research and intelligence
• Hands-on experience in developing creative and engaging sales tools and marketing assets (competitive playbooks, presentation slides, etc.)
• Proven track record of working in a high energy environment with the ability to manage multiple projects with tight deadlines
• Proven record of partnering across the organization, with executives and individual contributors, and leading by influence to get things done.