Free Fuld Webinar Courtesy of AMA - Boiling Frog™ - Competitive Intelligence Story on How to Expect Surprises & Overcome Them

[Anna F. Shallenberger]

 

Boiling Frog™ - Competitive Intelligence Story on How to Expect Surprises & Overcome Them

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Meeting Description:

Marketing executives may often find themselves surprised by a rival’s move or shift in the marketplace, & it is important to identify competitive threats (or opportunities) as they emerge – not after the fact.  Too many companies are like the frog sitting in a pot of water about to boil, only realizing the danger when it is too late.      Join widely published author, consultant, & competitive intelligence pioneer Leonard Fuld on an interactive webcast exploring: Potential marketing disruptions such as product innovations from competitors, changes in market regulations, & operational changes from competitors How to anticipate disruptions in the marketplace that may impact your marketing strategy What you can do to improve your marketing team’s early warning capability SPEAKER: Leonard Fuld, President, Fuld & Company & Author, The Secret Language of Competitive Intelligence MODERATOR: Anthony Salas, American Marketing Association Category: Strategy

 

 

Date:                                            Wed, Oct 31, 2012

Time:                                           12:00 PM CDT

Duration:                                      1 hour

Host(s):                                         American Marketing Association

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SPEAKER: Leonard Fuld, President, Fuld & Company & Author, "The Secret Language of Competitive Intelligence"

 

Leonard Fuld is a widely published author & a pioneer in the field of Competitive Intelligence. He has been educating boards of directors of over half the Fortune 500 companies & many international corporations on improving their decision-making for strategy, operations & tactical applications.

 

In addition to his book, The Secret Language of Competitive Intelligence, his firm has been featured in major business publications including The Wall Street Journal, The Economist, The Harvard Business Review, The Financial Times, Chief Executive, Directors & Boards, Boardroom Reports, among many others.

 

Thanks & Best Regards,
Anna F. Shallenberger

203.258.2383 cell  [land line 503.692.5245] 
http://twitter.com/ClosetLibrarian
www.linkedin.com/in/annafayshallenberger


-----Original Message-----
From: American Marketing Association <[e-mail]>
Sent: Wed, Oct 17, 2012 8:04 am
Subject: Anticipate marketplace disruptions that may impact your marketing strategy

Please Join the American Marketing Association for a Live Webcast titled: Boiling the Frog™ - Competitive Intelligence Story on How to Expect... Marketing executives may often find themselves surprised by a rival’s move or shift in the marketplace, & it is important to identify competitive threats (or opportunities) as they emerge – not after the fact.  Too many companies are like the frog sitting in a pot of water about to boil, only realizing the danger when it is too late.    Join widely published author, consultant, & competitive intelligence pioneer Leonard Fuld on an interactive webcast exploring: Potential marketing disruptions such as product innovations from competitors, changes in market regulations, & operational changes from competitors How to anticipate disruptions in the marketplace that may impact your marketing strategy What you can do to improve your marketing team’s early warning capability DATE: October 31, 2012 TIME: 10am PT / 11am MT/ 12pm CT / 1pm ET PRESENTER: Leonard Fuld, President, Fuld & Company & Author, The Secret Language of Competitive Intelligence MODERATOR: Anthony Salas, American Marketing Association COST: Complimentary   SPONSORED BY:

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