Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Boiling Frog™ - Competitive Intelligence Story on How to Expect Surprises & Overcome Them
Please register for this AMA & Lexis Nexis webcast.
Marketing executives may often find themselves surprised by a rival’s move or shift in the marketplace, & it is important to identify competitive threats (or opportunities) as they emerge – not after the fact. Too many companies are like the frog sitting in a pot of water about to boil, only realizing the danger when it is too late.
Join widely published author, consultant, & competitive intelligence pioneer Leonard Fuld on an interactive webcast exploring:
SPEAKER: Leonard Fuld, President, Fuld & Company & Author, The Secret Language of Competitive Intelligence
MODERATOR: Anthony Salas, American Marketing Association
Date: Wed, Oct 31, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
SPEAKER: Leonard Fuld, President, Fuld & Company & Author, "The Secret Language of Competitive Intelligence"
Leonard Fuld is a widely published author & a pioneer in the field of Competitive Intelligence. He has been educating boards of directors of over half the Fortune 500 companies & many international corporations on improving their decision-making for strategy, operations & tactical applications.
In addition to his book, The Secret Language of Competitive Intelligence, his firm has been featured in major business publications including The Wall Street Journal, The Economist, The Harvard Business Review, The Financial Times, Chief Executive, Directors & Boards, Boardroom Reports, among many others.
Thanks & Best Regards,
Anna F. Shallenberger
203.258.2383 cell [land line 503.692.5245]
From: American Marketing Association <firstname.lastname@example.org>
Sent: Wed, Oct 17, 2012 8:04 am
Subject: Anticipate marketplace disruptions that may impact your marketing strategy
Register on AMA’s website – MarketingPower.com – to receive notice of more valuable events like this! Watch AMA TV, delivering you the latest in industry trends, marketing insights & career tips. Tune in twice monthly http://www.marketingpower.com/amatv, where you'll hear from industry leaders & stay up-to-date on marketing news