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Comment by Anna F. Shallenberger on February 29, 2012 at 10:15am

Mon Mar 12 FREE Benchmarking: A Broadly Applicable CI Tool & State of Mind

Registration link is https://www3.gotomeeting.com/register/504587822 checked, it works, includes description of session, which is not full...

Planning for the future is driven by company goals as well as underlying assumptions about the state of the business and the external environment in which it operates. Benchmarking is a powerful tool for clarifying and validating those underlying assumptions. When used effectively, it enables the planning team to focus on the relevant and critical few issues that will drive success.

This talk will show how benchmarking analysis of the external environment, in the context of internal issues, can be used to eliminate blindspots and open the path for management consideration of unfamiliar or uncomfortable options.

The benchmarking process can range from very formal, involving interviews and confidentiality agreements, to a straightforward analysis of secondary sources. The choice is driven by the issues to be addressed. Examples will be drawn from across this range, with emphasis on the nature of the problem and the ultimate business impact of the benchmarking exercise. Caveat: the process should be done in a way that follows ethical guidelines and presented with maximum transparency, to minimize surprises for those expected to act upon the findings.

Martha R. Matteo, Ph.D. is a Fellow and former President of Society of Competitive Intelligence Professionals; founder of the C(T)I function and former director of Knowledge Management and R&D Planning at Boehringer Ingelheim Pharmaceuticals, Inc; Board Member, BioXcel.

Comment by Anna F. Shallenberger on January 20, 2012 at 11:56am

Using Win/Loss to Build Competitive Advantage: Exploring the Elements of a Successful Win/Loss Program in the B2B Environment  The difference between winning and losing a sale is quite complex. It is no surprise that companies that engage in systematic Win/Loss are better equipped to identify improvements that produce higher close rates and greater profitability. Join Fletcher/CSI, SCIP and Champlain College on Feb. 8th at 11:00 am ET, for a complimentary webinar as we discuss how an effective Win/Loss program can provide a solid competitive advantage to the sales process. Learn how the methods of a Win/Loss program can enhance marketing messaging effectiveness and results. Customers buy on more than price and sales team personality. Do you know why your customers buy from you? During this complimentary live Webinar, we will explore: How to build a sustainable Win/Loss program Key outputs of a Win/Loss program needed to engage the entire enterprise How to incorporate Win/Loss insights into tailoring value propositions to address unique customer needs REGISTER NOW Live Complimentary Webinar Using Win/Loss to Build Competitive Advantage Feb 8th at 11 am ET/8 am PT www.frost.com/win     ABOUT YOUR FEATURED PRESENTER: Erik Glitman is the CEO of Fletcher/CSI, a consultancy specializing in competitive strategy and decision support. He started the company in 1988 and has been active in the competitive strategy consulting field for over 25 years. He authored a regular column on global CI for the SCIP magazine until 2008, when he was elected to the SCIP Board of Directors. Erik has extensive experience in working with clients helping them gain competitive advantage in the marketplace through the integration of qualitative and quantitative CI. Fletcher/CSI has been active in the international CI marketplace since its inception and has 22 affiliate offices world-wide. © Copyright Strategic and Competitive Intelligence Professionals | www.scip.org If you would prefer not to receive further messages please reply to this email and write REMOVE in the subject line. P.O. Box 277 Falls Church, VA 22040, USA T: +1.703.739.0696 F:+1.703.739.2524 / Email: info@scip.org

Comment by Anna F. Shallenberger on November 1, 2011 at 11:52am

SLA CID -  If you haven’t already done so, please plan to join us for the third and final webinar in the CI Division’s fall series: 

Integrating with Sales and Marketing to Capture and Deliver Intelligence. 

 

The event is scheduled for Tuesday, November 15 at 1:00pm EST. 

 

In an enhanced version of the popular content delivered during this year’s SLA conference, four experienced CI practitioners will share practical examples of how you can work with marketing and sales professionals to collect, analyze and deliver competitive intelligence.  Interacting effectively with these key revenue-generating groups can help you create more value for you and your organization.  You will learn some key practices to help you build collaborative relationships with the important marketing and sales functions within your organization.

 

Our panelists include:

 

Susan Berkman – Research-Ability

Ellen Naylor – Business Intelligence Source

Marcy Phelps – Phelps Research

Anna Shallenberger – Shallenberger Intelligence

 

Register for this event at https://www2.gotomeeting.com/register/634254746.

 

Hope to see you there!

 

Toni

 

Toni Wilson

Chair, SLA Competitive Intelligence Division

http://units.sla.org/division/dci/cihome.htm

 

Email:     twilson@marketsmartresearch.com

Office:     937.395.0371

Mobile:   937.239.0168

Website:  www.marketsmartresearch.com

Twitter:   @toniwilson10

LinkedIn:  www.linkedin.com/pub/toni-wilson/0/9a1/242

 

Comment by Anna F. Shallenberger on August 10, 2011 at 9:22am

For any potential moderators -- contribute to discussions...  A great way to illustrate involvement & interest.  Some of you I know already, others not...  But ultimately this isn't my site, it is "ours."  I just want to get this baby bird strong enough to leave the nest & fly strong on its own :-)

Comment by John Potter on August 9, 2011 at 1:53pm

Co-moderating is something I might be interested in. JP

Comment by Anna F. Shallenberger on August 8, 2011 at 7:23pm

Also seeking co-moderators... :-)

Comment by Arik Johnson on August 6, 2011 at 1:03am

Thanks Anna!