Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Assessing and Communicating the Value of Competitive Intelligence

Thursday, October 24, 2013 1- 2PM EDT - Webinar Registration

Assessing a CI function's value, especially its products and contributions to a company's business continues to be a major challenge for most CI professionals.  There are several typical reasons given for this: Not sure how to do it; it requires a joint approach with other departments, with some "political" complications; or, just never tried it – seems too complicated.  However, for those few that have tried and those very few that have made it a regular part of their CI practice, the satisfaction and benefits are more than welcomed.  This Webinar will describe both the measurements you might use to assess your CI and some of the most effective ways to communicate the results.

Learning Objectives:
You will become familiar with a variety of quantitative and qualitative measures that can be used for assessing the value and/or effectiveness of CI products and operations.
Some aspects of CI operations are more problematic; i.e., assessing the value of NOT taking some action due to an Early Warning alert, or evaluating the overall performance of a CI program.  These will also be addressed.
Lastly, the Webinar will provide an understanding of how a CID member might approach the task of assessing the value of their CI products and services.

Key Takeaways:
1. Knowing what measures can be used to assess the value and/or effectiveness of your CI products and operations.
2. Understanding which measurers are most appropriate for different CI operations and activities.
3. Becoming familiar with the best way(s) to communicate the value and/or effectiveness of your CI products and services.


 Librarians As Intelligence Analysts

Tuesday, November 12, 2013 1- 2PM EST - Webinar Registration

A great opportunity for those who missed one of Annual Conference's most popular sessions! San Diego Description below...

This interactive session will identify emerging roles for librarians/information professionals as intelligence analysts , open source specialists, and cyber intelligence analysts. The workshop will dissect job descriptions for IAs, compare the competencies of librarians and IAs, and explore training opportunities such as the open source specialist certificate. Reforms in the intelligence community and enhanced recognition of the value of open source/unclassified information (OSINT) can provide new opportunities for you.

Session objectives include: Sharing information about how librarians can make the transition to IAs in the intelligence community; analyzing IA job announcements, outlining differences between LIS and IA résumés, discussing analytical tradecraft associated with IAs; and highlighting opportunities for librarians/information professionals and SLA.


State (and State-of-the-Art) of CI and KM in Emerging Markets: BRICS

Tuesday, December 3, 2013 1- 2PM EST - Webinar Registration

The CI Division introduces a new series as part of its educational webinar programs, State (and State-of-the-Art) of CI and KM in Emerging Markets.  Beginning with the fourth quarter 2013 and through 2014, we may focus on one emerging market each quarter (BRICS), beginning on  December 3rd when the topic is Brazil (and Latin America).

Our presenter for the day is Edson Ito, Competitive Intelligence and Strategy Specialist, located in Brazil. Formerly with Embraer, the Brazilian aircraft company, Ericsson, and Motorola, Edson now teaches at some of the top business and economics schools in Sao Paulo, including Fundacao Getulio Vargas, Fundação Instituto de Administração, and Fundação Instituto de Pesquisas Econômicas. Responsible for the creation of the SCIP chapter in Brazil, and currently a Member of its Board of Directors, Edson has an excellent grasp of CI developments throughout Latin America that he will share with us. Moderated by our International Relations chair, Barbie Keiser.

Best Regards,
Anna F. Shallenberger
skype: anna.fay.shallenberger

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