When does Collection become Synthesis, Synthesis Analysis, Analysis Recommendations...

[Anna F. Shallenberger]

While to a certain degree, the Intel Cycle can be seen as a spectrum without clean breaks -- perceptions in this area CAN BE a branding issue for Info Pros.  What we are delivering may not be as far along that spectrum [in our clients / end users eyes] as we think.  For example, SWOTs -- they can be...

- Non custom, vendor produced [not criticizing]

- Bulleted recaps of secondary data, or even custom primary

- Captures of Insights triangulated from findings

 

Clearly these are three different offerings, and all valued relative to customer needs / resources.

 

What perceptional challenges have you or colleagues faced?  If you are presently operating in the earlier stages of cycle is it because:

- That's where the demand is

- Opportunities have been limited

- Access to external / internal data needed to be more analytical is not accessible

- You feel you need to develop your quantitative skills more

-  The industry / functional role in newer to you, and you need more background there

- It's not something you're interested in changing

- Other, please share...