Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Twenty researchers, scholars, and practitioners—all but one from Canada—contribute 19 chapters to a text examining emerging trends that affect and influence competitive intelligence (CI) in today's global environment. Coverage includes ways in which the components of the CI process take on an expanded complexity and dimension with globalization, the global CI environment as seen from macro and micro points of view, the similarities and differences between domestic and global CI management, and case examples of how top-performing companies practice global CI. For strategic managers operating in firms with multiple locations around the world, CI practitioners, and academics. Annotation ©2004 Book News, Inc., Portland, OR

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