Business and Competitive Analysis in Chinese 2010

Comment

Comment by Craig S. Fleisher on November 1, 2011 at 11:58am

This is the newest version of the white-covered BCA book. Our Chinese language books have been very popular and I've even used them during some instructional visits there. I am always surprised to find a good percentage of students in my Chinese classrooms to have one or the other of the Mandarin and English versions. Several executive students have even told me that they prefer the English ones, but I am not sure I fully understand why this is. What I do know with great confidence is that English language proficiency has risen markedly in Chinese university classes since my first visits to the country over a decade ago!

Comment by Babette Bensoussan on May 16, 2011 at 2:48am

Now that is an interesting cover and love the chinese version of our names!  First I have seen of it.  Thank you!!

Comment by August Jackson on August 25, 2010 at 10:14am

非常好!

Comment by Andrew Beurschgens on August 23, 2010 at 2:24am

Congratultions indeed Craig!