Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Written by SCIP Fellow Seena Sharp, this new book makes a vigorous case for the immediate and powerful advantage of CI, supported by more than 60 real-world examples. Educates the non-CI professional as well as those new to CI on the value of CI (15 advantages), 11 applications, 13 CI myths, and 3 crucial distinctions. There's an entire chapter detailing why fixating on competitors is misguided, as well as a compelling explanation for enlarging what's important in a CI investigation. The book defines the differences between CI and market research, business intelligence, market intelligence, knowledge management, open source and more. You'll learn what is the "right" information and how to present the findings so they're valued. More than 40 5-star reviews on Amazon.

Views: 111

Comment

You need to be a member of Competitive Intelligence to add comments!

Join Competitive Intelligence

Comment by Jafni Noor on December 5, 2011 at 12:33am
I enjoyed reading this book Miss Sharp.

Free Intel Collab Webinars

You might be interested in the next few IntelCollab webinars:

RECONVERGE Network Calendar of Events

© 2024   Created by Arik Johnson.   Powered by

Badges  |  Report an Issue  |  Terms of Service