Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Written by SCIP Fellow Seena Sharp, this new book makes a vigorous case for the immediate and powerful advantage of CI, supported by more than 60 real-world examples. Educates the non-CI professional as well as those new to CI on the value of CI (15 advantages), 11 applications, 13 CI myths, and 3 crucial distinctions. There's an entire chapter detailing why fixating on competitors is misguided, as well as a compelling explanation for enlarging what's important in a CI investigation. The book defines the differences between CI and market research, business intelligence, market intelligence, knowledge management, open source and more. You'll learn what is the "right" information and how to present the findings so they're valued. More than 40 5-star reviews on Amazon.