Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Seena Sharp
- Female
- Los Angeles, CA
- United States
- Blog Posts (1)
- Discussions (17)
- Events
- Groups (5)
- Photos (1)
- Photo Albums
- Videos
Seena Sharp's Groups
Seena Sharp's Discussions
"Neither Competitive Nor Intelligent"
Started this discussion. Last reply by Seena Sharp Jul 13, 2009. 8 Replies 0 Likes
What's in a Name?
Started this discussion. Last reply by Rob Duncan May 20, 2009. 29 Replies 0 Likes
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Seena Sharp's Page
Latest Activity
Seena Sharp replied to Graeme Dixon's discussion Seena Sharp"I also thought that the book would be most useful to those with no or limited understanding of CI. To my surprise, a number of CI practitioners have stated that they have used it to expand their understanding of CI.
I never cease to be amazed at how…"
Seena Sharp replied to Richard's discussion I am looking for fresh industry examples (any industry) of the impact of CI on the bidding process."One of THE best examples I ever heard was from Bob Margulies who presented exactly this topic at some SCIP events in the 90s. He detailed the entire process of war gaming as it applied to competitive bidding. He's retired now but may be willing…"
Seena Sharp replied to E. Brian Hutchinson's discussion Who would you pay to see?"No one asked me ;)....but I'll offer my services.
I've been an outsourced CI practitioner for 30+ years, working in more than 200 industries, with examples and examples and more examples, from the US as well as Europe, Asia, and Africa.…"
Seena Sharp joined Ellen Naylor's group
Sales and Marketing Intelligence
Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.
Seena Sharp posted a photo
Competitive Intelligence Advantage
Written by SCIP Fellow Seena Sharp, this new book makes a vigorous case for the immediate and powerful advantage of CI, supported by more than 60 real-world examples. Educates the non-CI professional as well as those new to CI on the value of CI (15…
Seena Sharp replied to Chris Hote's discussion Proactive competitive intelligence vs reactive competitive intelligence"Many CI requests may fall into the category of reactive, but that should not be a detriment to providing the far greater value of proactive / future-focused info and insights. Whether working within a company or for a client, it's our job as…"
Seena Sharp replied to Ari Korpinen's discussion CI - implications of Crowdsourcing in the group The Intelligence Collaborative"Crowdsourcing sounds very appealing initially and does have value - in select situations. It has the ability to aggregate a wide array of diverse thinking, as discussed in the book, The Wisdom of Crowds. Similar to the value of focus groups, it may…"
Seena Sharp is attending Arik Johnson's event20100423 Intelligence Collaborative Teleconference at Online & Teleconference
April 23, 2010 from 9:30am to 10:30am
This week's Intel Collab telecon is a follow up to the CI Wiki discussion of two weeks ago at our regular Friday morning 10:30 AM eastern time slot (listed as 9:30 here because the Ning site home time is U.S. central).Most of the volunteer task force will be there and anyone else interested in making progress on the project is encouraged to come if you can.Register here!See More
Seena Sharp replied to Arik Johnson's discussion A Short Review of the Economic Espionage Act Debate"Richard, you continue to provide the information we need to know and need to re-examine on a somewhat regular basis. Reviewing this clearly details what's changed / not changed - the very essence of CI. Thanks for this update."
Seena Sharp replied to Eric Garland's discussion Seismic shifts in society, can intelligence keep up? in the group The Intelligence Collaborative"Good question, Eric. That's where the value of good CI really shows its advantage. Few companies are aware of today, so with CI they can stay on top of changes as they are occurring or in their early stages, when the opportunities are…"
Seena Sharp replied to Vivek Raghuvanshi's discussion Should Competitive Intelligence Practitioners be Futurists?"The answer is far less difficult than may be imagined. Good CI reveals the reality of today, of which most businesspeople are unaware. What they know is really dated, so when the present is described, it often appears to be the future. Bottom line:…"
Seena Sharp replied to Andrew Beurschgens's discussion Just added Seena Sharp's and Eric Garland's book reviews to UK CIF, what do you think? in the group CI-UK/IR"Thanks, Andrew. Really appreciate your review and letting people know it's worthwhile. I'm thrilled with the reception from my peers and the insights from those who don't do CI. It's already received 20 5-star reviews on Amazon…"
Profile Information
- About Me:
- Seena Sharp is a pioneer in Competitive Intelligence, founding Sharp Market Intelligence in 1979, following a successful corporate career in New York City, during which time she earned her masters degree in mathematics from New York University.
Sharp Market Intelligence specializes in market intelligence - market drivers, unknown customers, alternative uses, emerging competitors, openness of the industry to a new vendor, different distribution channels, trends and market shifts, as well as traditional industry analysis and competitor profiles.
John Wiley invited Seena to write the book on CI, Competitive Intelligence Advantage, which was recently published and already has dozens of five-star reviews on Amazon. The book makes a compelling case for the immediate and powerful advantage of CI for strategic and marketing decisions.
Sharp Synthesis is a service that organizes and analyzes a company's internal data and information when they don't have time or expertise. Finally, Seena Sharp is a frequent speaker (US and Europe) and writer on CI, as well as using CI for early warning.
The company publishes the popular SharpInsights, frequently quoted brief eblurbs on the changing marketplace - globally.
- Website:
- http://www.sharpmarket.com
- My Interest in Competitive Intelligence is:
- Learning new, more, improved thinking and approaches.
Seena Sharp's Photos
Seena Sharp's Blog
New Book Announcement
Posted on December 13, 2009 at 3:53pm 8 Comments 0 Likes
Hear ye! Hear ye! I am proud to announce the publication of my new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley).
This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.
The book provides a clear discourse… Continue
This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.
The book provides a clear discourse… Continue
Comment Wall (3 comments)
- At 1:09pm on June 12, 2008,
Scott Yaw said… - sorry, out of office today
- At 7:39am on June 12, 2008, Scott Yaw said…
- Seena, I would like to keep you in mind as part of our network of CI specialists. Your areas of expertise seem like a good fit with our consumer product client needs.
S.Y.
- At 4:17pm on May 16, 2008,
Arik Johnson said… - Looks like it worked Seena - great to see you here!
Latest Activity
"Enjoyed the SCIP conference. Learned a lot in the topic sessions and networked with veterans in the industry."
Vincent Grèzes joined Arik Johnson's group
Intelligence 2.0
Rethinking the standard / classic model of intelligence to develop innovative new ways of knowing.
Vincent Grèzes joined Jens Thieme's group
SCIA Swiss Competitive Intelligence Association
SCIA aims to enhance and support education, exchange and problem solving for the Swiss competitive intelligence professionals community.
Matthias Pfister commented on Sean Freston's group Asia-Pacific CI"2-day seminar on Market Intelligence and Research in September in Singapore with professor Ned Smith (University of Michigan). Good chance to get the latest academic insights on Market Intelligence and brush / build up your skills. Limited…"
Steve Whitehead liked Steve Whitehead's event Business Counterintelligence Conference - South Africa
Varsha Chitale added a discussion to the group CI India
ValueNotes Webinar – Best Practices for Successful Competitive Intelligence (CI) Partnerships
As geographical boundaries fade away, businesses find it harder to keep track of all their markets. Forging strong partnerships with market research and competitive intelligence organizations will help bridge that gap. Join Nidhi Purohit as she takes you through best practices in sourcing CI from remote service providers.View details...See More
Varsha Chitale posted a blog postWhy politics deserves greater mindshare of CI in India
Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics...It is the job of competitive intelligence professionals to scrutinize all aspects of the business environment. If politics is a significant part of the environment, then that needs to feature in the analysis too. While CI has many tools…See More
Varsha Chitale left a comment for Matthias Pfister"Hi Matt,
Thanks for reaching out to me. I am happy to connect with you.
Varsha"
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