Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Arie Barendregt
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  • Soest, Utrecht
  • Netherlands
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Arie Barendregt's Discussions

The new Intelligence Cycle is a Spider Web!

Started this discussion. Last reply by Arie Barendregt Apr 25, 2011. 4 Replies

The new intelligence cycle is a spider web! It has 8 elements instead of 4, and it can finally be used to measure and compare the quality of a firm's competitor study activity. I have used it to…Continue

Unique Doctorate thesis about the competitor study activity of small enterprises

Started this discussion. Last reply by Arie Barendregt Mar 12, 2011. 2 Replies

Dear all, I would like to draw your attention to the publication of my Doctorate thesis about the competitor study of small enterprises - one of the almost forgotten subjects in Competitive…Continue

Tags: Enterprises, Small, by, study, Competitor

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About Me:
I am working as a Strategic Marketing Manager Benelux for the Somfy company, a global leader in awning and roller shutter motors and controls. Ever since 1980 I have been active in sales and marketing, and since 1995 in management jobs.
My Interest in Competitive Intelligence is:
I actively apply competitive intelligence in my job, I lecture CI at Dutch universities, and I am a member of SCIP. I have also written a Doctorare thesis about competitor study by small enterprises.

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