Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Andrew, the study presents 25 pages per SE (and there are 7 SEs) with the following findings: company/market/competitor description, environmental scanning and marketing activities, management's perception of the importance of competition, internal and external reasons for competitor study, competitor study activity/frequency/duration, competitor study subjects, place in the organisation, owner-manager role/education/experience/knowledge, research questions, data sources, ethical/legal/unethical/illegal data collection, data storage and data access, data analysis, intelligence dissemination, resource constraints, assessment usefulness competitor information in decision-making, measurement of results, and yes, finally there is an overall spider web, but a most unusual one indeed. Please send your private email address to firstname.lastname@example.org and I can send you a few examples of this spiderweb model from my study. However, I do not want these models to be taken out of the study since it is indeed the entire case story per SE that gives us all the interesting data. I am confident that with the above info in the book you will most certainly find more candidate firms, particularly so since I presented my findings to every single SE in the book and they immediately selected a short list of priority activities.