I am a long-time researcher who has started and managed CI in multiple organizations.
I have focused the vast majority of my career on the healthcare industry. I currently work at WellPoint and do research for the Commercial Product team there.
My Interest in Competitive Intelligence is:
I love the competitive angle - the effort to decipher what your competitors are doing and respond to them. I also love those moments when you find that piece of information or that insight that really makes a difference for your stakeholders, whether sales or executive management.
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Welcome to the club! To create a more effective experience, please feel free to “friend” me and we’ll both expand our network and our learning circle. I am freelance business researcher out of Hawaii supporting projects worldwide. Aloha, Sonia