Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
There are a large number of companies offering business research services across offshore destinations like India (which is the most favoured one), Malaysia, Philippines and several others. How can you ensure that you select the right offshore research partner?
Do they have relevant expertise and experience?…
Added by Varsha Chitale on November 17, 2014 at 3:56am — No Comments
It is people who create effective relationships…or destroy them. And this certainly holds true for research offshoring partnerships. No doubt research offshoring relationships need to have robust institutional and process frameworks at their base. You need a comprehensive contract, service level agreements (SLAs), a defined workflow, processes for…
ContinueAdded by Varsha Chitale on October 20, 2014 at 7:51am — No Comments
Duh! Isn’t it all about cost?
Perhaps… perhaps not. When one talks about off-shoring, the first thought that pops up is cost arbitrage. Indeed, cost arbitrage between developed countries and most offshore destinations is significant. But this is not the only reason, or in some cases it is not even the most important reason for…
ContinueAdded by Varsha Chitale on September 24, 2014 at 7:59am — No Comments
Confused about off-shoring business research? There is so much hype among both, the proponents and opponents of off-shoring that it is hard to distinguish fact from fiction.
Here are a few myths I have encountered in the last more-than-a-decade I have been associated with offshore business research.
1. Off-shoring research is a new phenomenon
I mentioned that I have been connected with business research off-shoring for more than a decade and the practice…
ContinueAdded by Varsha Chitale on September 16, 2014 at 12:16am — No Comments
Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the other employees. But…. The pros and cons went on. He was tying himself in knots trying to figure out what he should do.
Finally we decided to apply a little…
ContinueAdded by Varsha Chitale on July 29, 2014 at 1:36am — No Comments
One of the biggest challenges for competitive intelligence (CI) analysts in India is the lack of adequate documentation and statistics. Real estate is among the least documented sectors in India. But a new legislation in the pipeline could change this...
Among the many pending legislations, is the draft Real Estate Regulation and Development Bill, 2013, which is aimed at bringing greater transparency and protection of customers’ interests.
The Bill will require all developers…
ContinueAdded by Varsha Chitale on February 5, 2014 at 1:01am — No Comments
Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.
Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for…
ContinueAdded by Varsha Chitale on July 24, 2012 at 6:31am — No Comments
When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you have available? Do you decide based on what your team is good at? Do you decide on the basis of the time available to you?
To ensure you get value for money (VFM) on your research, you want high quality research, with a fast turnaround time (because time is money) and at…
ContinueAdded by Varsha Chitale on March 20, 2012 at 12:10pm — No Comments
Have you talked to a stranger today? Yes, I know what Little Red Riding Hood’s mother said, but if you are a competitive intelligence analyst, you are not doing a good job if you haven’t!
Competitive intelligence is all about gaining competitive advantage (for your organization). For doing this, you have to be doing something different from what your competitors are doing.…
ContinueAdded by Varsha Chitale on December 16, 2011 at 2:17am — No Comments
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