Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale
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  • India
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Competitive intelligence training workshop in Pune, India

Started Nov 9, 2011 0 Replies

Internet and social media tools to effectively track your competition: A workshop from ValueNotes to help attendees search the web effectively with use of advanced and complex functions. This…Continue

Tags: search, Internet, social, media, tools

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Varsha Chitale posted a blog post

6 mantras for choosing the right offshore business research partner

There are a large number of companies offering business research services across offshore destinations like India (which is the most favoured one), Malaysia, Philippines and several others. How can you ensure that you select the right offshore research partner?Do they have relevant expertise and experience? To start eliminating from the long list of…See More
Nov 17, 2014
Varsha Chitale posted a blog post

Is your offshore research partnership in good hands?

It is people who create effective relationships…or destroy them. And this certainly holds true for research offshoring partnerships. No doubt research offshoring relationships need to have robust institutional and process frameworks at their base. You need a comprehensive contract, service level agreements (SLAs), a defined workflow, processes for…See More
Oct 20, 2014
Varsha Chitale posted a blog post

Why do companies offshore business research?

Duh! Isn’t it all about cost?Perhaps… perhaps not. When one talks about off-shoring, the first thought that pops up is cost arbitrage. Indeed, cost arbitrage between developed countries and most offshore destinations is significant. But this is not the only reason, or in some cases it is not even the most important reason for off-shoring.Despite a sharp rise…See More
Sep 24, 2014
Varsha Chitale posted a blog post

7 Business Research Off-shoring Myths

Confused about off-shoring business research? There is so much hype among both, the proponents and opponents of off-shoring that it is hard to distinguish fact from fiction.Here are a few myths I have encountered in the last more-than-a-decade I have been associated with offshore business research.1. Off-shoring research is a new phenomenonI mentioned that I have been connected with business research off-shoring for more than a decade and the practice is actually much older than even that. Some…See More
Sep 16, 2014
Varsha Chitale shared their blog post on Twitter
Aug 7, 2014
Varsha Chitale posted a blog post

Would you like to benchmark your market intelligence activities against your peers?

The world is shrinking, but the business environment of an organization is expanding due to globalization on the one hand and convergence in technologies on the other. How are organizations structuring their market intelligence functions to meet this challenge?ValueNotes is conducting a short survey to understand the current trends in how organizations manage their market intelligence activities.We will appreciate your participation in this survey, and request 10-15 minutes of your time to…See More
Aug 7, 2014
Phil Coolberth liked Varsha Chitale's blog post Overcoming indecision – using a rating methodology
Aug 2, 2014
Varsha Chitale posted a blog post

Overcoming indecision – using a rating methodology

Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the other employees. But…. The pros and cons went on. He was tying himself in knots trying to figure out what he should do.Finally we decided to apply a little…See More
Jul 29, 2014
Varsha Chitale posted a blog post

Do you measure customer loyalty?

Customer is King – the raison d'être of every business. It is therefore imperative for all businesses to listen to their customers.Customer loyalty in particular is of immense value to any company. High customer loyalty indicates that your company is doing a key part of its job right. It also means that you have to try less hard to increase sales. You…See More
Mar 6, 2014
Varsha Chitale posted blog posts
Feb 5, 2014
Marcel Brussee liked Varsha Chitale's blog post Competitive intelligence for product development
Oct 12, 2013
Varsha Chitale posted a blog post

Competitive intelligence for product development

Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it – the risk that after investing in its development, customers will not warm up to the new product/service.Competitive intelligence can help organisations reduce the costs and risks...Read More…See More
Oct 7, 2013
Arik Johnson liked Varsha Chitale's blog post Why a CI framework is not dispensable
Aug 10, 2012
Varsha Chitale posted a blog post

Why a CI framework is not dispensable

In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles .The users of the intelligence (and analysis) are heads of these functions, business heads, and of course the CEO.It is…See More
Aug 10, 2012
Varsha Chitale posted a blog post

Lest you topple…

Topple rate is a measure that a McKinsey consultant devised in 2007. It measures the rate at which companies lose their leadership position or switch ranks. The ranking in this context is done on the basis of return on assets (ROA). For example, if the topple rate is 40%, it means that if you an industry leader, there is a 40% chance that you will lose your position to another firm in a given year. The topple rate is also a measure of the ability of a company to sustain its competitive…See More
Aug 1, 2012
Varsha Chitale posted a blog post

Tools for effective strategy formulation

Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for putting down…See More
Jul 24, 2012

Profile Information

About Me:
Director, Head Research Services, ValueNotes
Website:
http://www.valuenotes.biz
My Interest in Competitive Intelligence is:
Competitive Intelligence in India
My blog: http://blog.valuenotes.biz/author/varsha

Varsha Chitale's Blog

6 mantras for choosing the right offshore business research partner

Posted on November 17, 2014 at 3:56am 0 Comments

There are a large number of companies offering business research services across offshore destinations like India (which is the most favoured one), Malaysia, Philippines and several others. How can you ensure that you select the right offshore research partner?

Do they have relevant expertise and experience?…



Continue

Is your offshore research partnership in good hands?

Posted on October 20, 2014 at 7:51am 0 Comments

It is people who create effective relationships…or destroy them. And this certainly holds true for research offshoring partnerships. No doubt research offshoring relationships need to have robust institutional and process frameworks at their base. You need a comprehensive contract, service level agreements (SLAs), a defined workflow, processes for…

Continue

Why do companies offshore business research?

Posted on September 24, 2014 at 7:59am 0 Comments

Duh! Isn’t it all about cost?

Perhaps… perhaps not. When one talks about off-shoring, the first thought that pops up is cost arbitrage. Indeed, cost arbitrage between developed countries and most offshore destinations is significant. But this is not the only reason, or in some cases it is not even the most important reason for…

Continue

7 Business Research Off-shoring Myths

Posted on September 16, 2014 at 12:16am 0 Comments

Confused about off-shoring business research? There is so much hype among both, the proponents and opponents of off-shoring that it is hard to distinguish fact from fiction.

Here are a few myths I have encountered in the last more-than-a-decade I have been associated with offshore business research.

1. Off-shoring research is a new phenomenon

I mentioned that I have been connected with business research off-shoring for more than a decade and the practice…

Continue

Comment Wall (4 comments)

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At 3:29am on February 17, 2012, Vivek Raghuvanshi said…

Pleasure is mine Varsha. It is good to know a very humble woman such as you.

At 7:49pm on February 16, 2012, Vivek Raghuvanshi said…

It was great talking with you Varsha. 

At 11:28pm on July 14, 2011, Pradhuman Singh said…

Hi ma'am

That was a very informative session @ Ahmedabad that you had taken.

More than CI professionals, it was meant 4 all CxOs.

gr8 work.

Regards

Pradhuman

At 11:56am on February 12, 2011, Trip Krant said…

Hello Varsha,

I am not a member of the CI India group and thus cannot respond to your thread, but I wished to respond nevertheless.

Just as intelligence needs must be determined for successful CI, key information must be selected for protection.  It is fruitless to try and protect everything, just like it is fruitless to try and “collect everything” about a target. 

The Key Intelligence Topic framework can be reverse-engineered and applied to protecting information.  John Nolan has written about this, and introduced the concepts of Key Protection Topics and Key Protection Requirements.

 
 
 

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