As intelligence professionals we are great in doing research, collecting data and doing all sorts of analysis. From basic statistics all the way up to sophisticated multivariate analysis. Great! We are even capable to disseminate the findings in a decent format.

And then? Most of the time it stops.

Stakeholders see your findings, they may study it, but the question is: what will they do with it? Do they understand the implications and impact of the findings.

Sometimes…

The CI “taxi driver syndrome”.

How often does the market and competitive intelligence team get requests without any further background information why the stakeholder needs that particular information?

For instance you get the question: How many PC’s are there in Austria?

If you than reply by asking: “why do you want to know this?” the response might very well be: “Just give me the data. I need it. Rather today than tomorrow”.…