Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Joost Drieman
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About Me:
I am a senior international business professional and a subject matter expert on strategic intelligence.
Operating on executive leadership level, with a proven track record to build, develop and optimize both market & business intelligence as well as strategy & business development departments. Turning these departments into respected and relevant organizations that deliver high quality added value to support strategic business decision and contribute to growing the company faster than the market.
My key ingredients
• Leadership
• People management
• Communication
• Innovative change
• Result focused
• Business decisions through critical thinking
I have a lot of experience in professional consultancy and development as well analysis of new business strategies. People see me as a dynamic, charismatic individual, interacting with the stakeholders and having the ability to explain difficult topics in an easy understandable way, with a touch of humour. I am often quoted for my strong presentation skills. I have developed a number of powerful workshops for intelligence professionals: Consultative skills, Internal marketing, Megatrends, presentation techniques, and more. I am avaiable as speaker, consultant, interim manager, workshop facilitator.
My Interest in Competitive Intelligence is:
The ROI of Competitive Intelligence.
I am inspired by Leonardo da Vinci, Plato, Nelson Mandela, Johan Sebastian Bach, Warren Buffet, Mother Theresa, Charles Darwin, Richard, Branson, Albert Einstein and many more great individuals
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Joost Drieman's Blog

Are you the doctor? (Or just doing the diagnoses)

Posted on February 4, 2012 at 10:03am 0 Comments

As intelligence professionals we are great in doing research, collecting data and doing all sorts of analysis. From basic statistics all the way up to sophisticated multivariate analysis. Great! We are even capable to disseminate the findings in a decent format.

And then? Most of the time it stops.

Stakeholders see your findings, they may study it, but the question is: what will they do with it? Do they understand the implications and impact of the findings.



The taxi driver syndrome for intelligence profesionals

Posted on January 2, 2012 at 12:00pm 0 Comments

The CI “taxi driver syndrome”.

How often does the market and competitive intelligence team get requests without any further background information why the stakeholder needs that particular information?


For instance you get the question: How many PC’s are there in Austria?

If you than reply by asking: “why do you want to know this?” the response might very well be: “Just give me the data. I need it. Rather today than tomorrow”.…


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