Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Joost Drieman's Blog – February 2012 Archive (1)

Are you the doctor? (Or just doing the diagnoses)

As intelligence professionals we are great in doing research, collecting data and doing all sorts of analysis. From basic statistics all the way up to sophisticated multivariate analysis. Great! We are even capable to disseminate the findings in a decent format.

And then? Most of the time it stops.

Stakeholders see your findings, they may study it, but the question is: what will they do with it? Do they understand the implications and impact of the findings.

Sometimes…

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Added by Joost Drieman on February 4, 2012 at 10:03am — No Comments

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