Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Actionable analysis in an imperfect environment: A guide to CI in India

Actionable analysis in an imperfect environment:
A guide to CI in India

- published in SCIP’s Competitive Intelligence Magazine, March 2010


Practitioners of competitive intelligence (CI) in most developed markets are accustomed to applying analytical and statistical tools to in-depth information which are available in standard database formats and collected from reliable sources. However, India can overwhelm even the most astute CI practitioner, as many traditional methodologies don't work in the Indian context.

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