Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.
You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the puzzle. Do not assume that your competitors are smarter. It is far more important to focus on the market place and customers.
Business isn’t a zero sum game. The focus is not on destroying or beating your competitors. You need to ask yourself what it takes for you to achieve your company goals. To be successful, recognize changing needs and new opportunities. That’s how you win!
Sharp Market Intelligence worked in more than 200 industries, with Fortune 500 companies to startups of all sizes, and quite frankly, we do not see a difference. Every company needs to discover the current market drivers and external forces. You must resonate with customers whether you are B2B, B2C, or a nonprofit. If you give customers what they want, they will buy from you.