Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Kalie moore's Blog (22)

Top Five Signs That You Need to Invest in Competitive Intelligence

Here at Rivalfox, we believe every company should invest in competitive intelligence. By that we don’t mean you should go out and hire a CI expert to join your team, but instead that everyone in your company should take an active part. More and more business developers, product managers, and growth hackers are integrating CI into their repertoire to win their markets. This does not need to be time consuming; with CI SaaS, in thirty seconds or less, you will understand your competitors’…


Added by kalie moore on March 17, 2014 at 7:21am — No Comments

Competitive Intelligence Storytelling: Put Down the Computer and Walk away from PowerPoint.

Rivalfox provides you with critical competitive intelligence including changes to your competitors’ websites, important numbers regarding website traffic and page rank, and trends in their social media. Competitive intelligence, however, isn’t just data. It takes human intelligence to synthesize and analyze the data we provide you. It is up to you to put the data in context of how it will affect the market and your company, and decide how to convey your findings with other decision makers in…


Added by kalie moore on November 14, 2013 at 4:13am — No Comments

Competitive Intelligence: How to Analyze Competitors’ Social Strategy and Easy Steps to Improve Yours

The hard evidence of social media’s influence on brand loyalty continues to become more staggering. From B2B Twitter users driving traffic to social media’s positive ratings for trust (According to a Forrester, 72% of customers trust online opinions as much as they trust their own friends and family), social media is a powerful engagement and sales tool for all companies.

Social Media can be an…


Added by kalie moore on November 4, 2013 at 4:58am — No Comments

Competitive Intelligence Just Got Easy: Thank You SaaS!

The concept of competitive intelligence has arguably been around for thousands of years. Sun Tzu’s Art of War, the often-quoted text by Competitive Intelligence bloggers, originated in 500 B.C. Since then, we’ve come along way.

Competitive Intelligence as we know it was kickstarted in the 1970’s and really began to flourish in the 1980’s. Then came the Internet, and everything changed. Information, once hard…


Added by kalie moore on October 14, 2013 at 4:08am — No Comments

How to Gain Influence: Competitive Intelligence and Your Klout Score

The topic du jour? The social CEO.

Hootsuite is on top of it, and Mashable even has a series about CEOs using social media to present their personal brand in innovative ways. The days when the only team member working on social media happened to be…


Added by kalie moore on October 7, 2013 at 3:24am — No Comments

Top Five Tips to Handle Competitive Intelligence Research in a Structured Way

Here at Rivalfox, many companies have expressed that they can feel overwhelmed with the competitive intelligence process.

There are so many questions that need to be answered and sometimes the right information can be tricky to obtain. Also, what really matters is the depth of your analysis, and the changes that you make in response that can strengthen your company.

We’ve blogged a lot about KPI’s for different industries, including …


Added by kalie moore on September 23, 2013 at 5:22am — No Comments

Top Four Reasons Every Startup Needs to Invest in Competitive Intelligence.

Not long ago, gathering competitive intelligence was extremely challenging and expensive. Can you even fathom how CI happened before the internet? With the development of SaaS, competitive intelligence has been made both easy and affordable, and is something that every single business, especially startups, should consider. Most of the startups I’ve worked with are too swamped with customer development and product to focus on much else, but this is detrimental in the long run, and especially…


Added by kalie moore on September 16, 2013 at 5:18am — No Comments

How to Create Must Read Content By Using Competitive Intelligence and Data

We live in a world where content is king.

B2B companies with blogs generate 67% more leads per month, on average, than non-blogging firms! How do you stand out, especially when there are 27,000,000 pieces of content shared every day? First, you need to …


Added by kalie moore on September 4, 2013 at 3:14am — No Comments

An Interview with Seena Sharp: Wrestling Singlets and Prison Phones – Competitive Intelligence Case Studies You Need to Read

Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.

Are there any important KPI’s you think that every marketer should monitor regarding competitors?

You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the…


Added by kalie moore on August 21, 2013 at 11:07am — No Comments

How Monitoring Competition Can Reveal Industry Trends and Establish Benchmarks: A Chat with Delivery Hero’s Claude Ritter

To read the entire entry click here.

We were lucky enough to sit down with …


Added by kalie moore on August 19, 2013 at 4:02am — No Comments

Second Place is for Losers: SEO Competitive Intelligence

When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.

How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your…


Added by kalie moore on August 7, 2013 at 3:34am — No Comments

Competitive Intelligence for Mobile Apps: KPI’s You MUST Track

As the mobile app market continues to boom (expected revenue is set to hit $36.7 billion by the year 2015), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business?  Or maybe you are just interested in a slice of this money making app…


Added by kalie moore on August 5, 2013 at 3:23am — No Comments

Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence

Here are the Top 3 Ways to Use Google Trends for Competitive Intelligence:

Added by kalie moore on July 24, 2013 at 1:30am — No Comments

Competitive Intelligence Case Study: Tracking Your Competitors to Reveal Critical Industry Trends

I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.

Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services. …


Added by kalie moore on July 10, 2013 at 3:43am — No Comments

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