Competitive Intelligence: Are you seeking the right answers?

[Varsha Chitale]

Competitive Intelligence (CI) plays a critical role in formulating an organisation’s business strategy. It can make the difference between winning and losing. However, CI can only live up to this expectation, if it addresses the right questions. Right answers to wrong questions, will be wrong for the organization. What questions should the organization ask in order to win? The answer to this requires clear logical thinking on the part of both, the decision-makers who will use the intelligence to further their business objectives, and competitive intelligence analysts who will provide actionable inputs to facilitate the decisions. Going about CI needs assessment in a systematic fashion helps you hit the bull’s-eye.

ValueNotes hosted an insighful webinar on “ValueNotes Webinar: Competitive Intelligence: Are you seeking the right answers?” on the 26th June 2012.

View a recording of the webinar...

Download our White Paper on Needs Assessment...