Competitive Intelligence Case Study: Tracking Your Competitors to Reveal Critical Industry Trends

[kalie moore]

I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.

Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services.  It has been described as “virtual wish list” — a place where users can get help, “no matter what you need, when you need it, where you need it.” The user posts an errand, or gig, which could be anything from bringing beers from the späti, or taking your dog out for walks. Errand runners then apply for the job.

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