Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
As the mobile app market continues to boom (expected revenue is set to hit $36.7 billion by the year 2015), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business? Or maybe you are just interested in a slice of this money making app pie?
When it comes to apps, not only do you have to build a stellar product, but your product as well as your product marketing must be better than your competition’s. How do you ensure this? Competitive Intelligence.