Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Strategic Inflection Points - Toothbrushes

1. Early Toothbrushes - 1900s

Bone Handle + Natural bristles

2. Plastic toothbrushes - 1930s-40s

3. Radius - 1984

4. Modern toothbrushes - 1980s-90s

Designers now compete over the details:

A. Most eye-catching colours
B. Most comfortable grip
C. The optimum angle and reach
D. The best bristle combination

5. Fluocaril - 1989

6. Electric toothbrush - 1990

cited by:

Advisor, Corporate Risks

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