The future is already here - can you read the signals?

[Varsha Chitale]

“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments will be relevant to his company going forward, so that he can focus on them and prepare for them now. He wants to identify relevant “weak signals”.

All new trends/ patterns/ macro changes in  technologies, society, economy, etc. start with small shifts in opinions or behaviors . Weak signals are these faint indications of macro changes that are poised to take place in future.

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