Top Four Reasons Every Startup Needs to Invest in Competitive Intelligence.

[kalie moore]

Not long ago, gathering competitive intelligence was extremely challenging and expensive. Can you even fathom how CI happened before the internet? With the development of SaaS, competitive intelligence has been made both easy and affordable, and is something that every single business, especially startups, should consider. Most of the startups I’ve worked with are too swamped with customer development and product to focus on much else, but this is detrimental in the long run, and especially when talking with investors. Trust me, they will check out the competitive landscape, and they will expect that you have done so, as well.

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