Uncovering opportunities in the healthcare sector in India

[Varsha Chitale]

There are many opportunities for companies selling products and services to the healthcare sector in India. However, creating a go-to-market strategy for tapping these, is a challenge…

The Indian healthcare market is currently estimated at USD 80 billion and is expected to grow to USD 280 billion by 2020. According to the Investment Commission of India, the healthcare industry in India has experienced a remarkable growth of 12% per year during the last 4 years.

The key driver for growth is the huge demand-supply gap in healthcare services. Rising population, disposable incomes and literacy; increasing incidence of lifestyle diseases; increasing penetration of health insurance provided by private companies as well as state governments; and medical tourism have all contributed to the rise in demand for  healthcare. On the supply side, there is an acute shortage of hospital beds, doctors and nurses. India’s healthcare compares poorly not only with developed nations, but also other emerging economies.

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