Why politics deserves greater mindshare of CI in India

[Varsha Chitale]

Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics...

It is the job of competitive intelligence professionals to scrutinize all aspects of the business environment. If politics is a significant part of the environment, then that needs to feature in the analysis too. While CI has many tools and frameworks for analyzing the market, competition, industry forces, etc., tools for analyzing the political landscape are relatively weak.

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