Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Chris Whitmore
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About Me:
Chris Whitmore joined LexisNexis in 2002 and currently is the Sr. Director of Product Planning for LexisNexis® atVantage™ —a competitive intelligence product which analyzes trends and entities involved in the legal marketplace. In his role, Chris works with law firms and other professional service organizations on their competitive intelligence efforts in order to define new product functionality based on an organization’s individual business needs and competitive intelligence best practices. Prior to joining LexisNexis, Chris worked for Accenture as a Human Performance Manager within their Customer Relationship Management service line. He has extensive experience in leading major change initiatives related to software and process improvement efforts across several industries.
My Interest in Competitive Intelligence is:
Help professional service organizations move away from anecdotal decision making to data-driven decisions using actionable insight

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At 10:44am on May 21, 2009, Bonnie Hohhof said…
Hi Chris,
Welcome to the CI ning group. There's certainly been a lot of interest and activity in CI within law firms, and I have found the law librarians to be particularly involved in applying CI. Looking forward to learning your ideas on how this is playing out.

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