Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Analysis of Competitor´s Strategies - France

Event Details

Analysis of Competitor´s Strategies - France

Time: September 17, 2009 from 9am to 6pm
Location: Novotel Les Halles Paris
City/Town: Paris
Website or Map:…
Event Type: workshop
Organized By: Institute for Competitive Intelligence (ICI)
Latest Activity: Jun 19, 2009

Event Description

The most celebrated of CI analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one strategy evaluation.

Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.

This therefore enables the company to avoid any surprises caused through competitors’ activities. In this way, an understanding of the internal view of the competitor is built up. It is possible to derive competitors’ future reactions through reaction profiles, and build up competitor scenarios and war gaming, for example.

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