Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Atlanta Chapter Meeting

Event Details

Atlanta Chapter Meeting

Time: January 13, 2009 from 11:30am to 1:30pm
Location: The Ashford Club
Street: 5565 Glenridge Connector, Suite 100
City/Town: Atlanta, GA
Website or Map: http://scip.org/Training/Even…
Phone: 1.703.739.0696
Event Type: meeting
Organized By: Tina McRae
Latest Activity: Dec 10, 2008

Event Description

Often the best approach to research is simple and direct. To get the answers you need sometimes simply requires asking someone who knows. CI practitioners understand that primary interviews can be an important tool to gain valuable information. But how do you approach primary research when the questions require respondents with have high-level knowledge and a deep understanding of the issues?

This presentation focuses on targeting primary research at C-Level executives and other senior managers in order to gain market insights that would not be available otherwise.

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