Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

From CI to the Opportunity: Practical Steps to Winning!

Event Details

From CI to the Opportunity: Practical Steps to Winning!

Time: September 25, 2009 from 3pm to 4:30pm
Location: Ballard Spahr, LLP for Business Meeting: Prime Bar following www.primebaramerica.com
Street: 1225 17th Street, Suite 2300
City/Town: Denver, CO 80202
Website or Map: http://www.scip.org/Training/…
Phone: +1-303-838-4545
Event Type: joint, scip, &, apmp, denver, meeting, webinar
Organized By: SCIP/APMP (Ellen Naylor for questions)
Latest Activity: Sep 22, 2009

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Event Description

Defines the competitive intelligence (CI) process and how to use CI to get to the “First Place”—that is winning more business! The CI challenge is two fold: 1st, ethically & objectively collect and analyze CI for each opportunity. 2nd, use this knowledge to drive a winning strategy to fulfill your customers’ needs and wants. Too often capture and proposal strategy is predetermined by “the way we’ve always done it.” Thus we fail to understand why our competition wins the business.

3 options to attend this event:

1. In person Biz Meeting: 3 - 4:30 p.m. Mtn Time USA Ballard Spahr, LLP. Cost $10.

2. A DimDim webinar: 3 - 4:30 p.m. RSVP apmp.colorado@gmail.com, and include name, SCIP/APMP member or guest and David Shipley will email you instructions. No cost this one-time.

3. Social Time: 4:30 p.m. – 6:00 p.m. (or later…)
Location: Prime Bar
1515 Arapahoe Street Denver, CO 80202
(One block away from Ballard Spahr)
You pay for your drinks & snacks
RSVP: To Ellen Naylor (renaylor@wispertel.net)

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Comment by Arik Johnson on September 22, 2009 at 8:05am
I'll be dialing in via internet, but looking forward to it!

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