How Can I Embrace IT to Deliver Unique Intelligence?

One of the most popular networking events to date has been the Forum’s ‘Speed Dating with the Software Vendors’.  Given the growing sheer abundance of information out there, there is an assumption that if IT can collect all the data for me, then I have the intelligence.  This networking event focuses dispelling that myth by focusing on how the promise of what IT promises can be harnessed to deliver actionable CI deliverables, what does it mean and ‘what now’ for your organisation.  We shall be joined by Dr. Sheila Wright, a former SCIP Board Member and former Reader in Competitive Intelligence & Marketing Strategy at De Montfort University who embraced a well-known CI tool to deliver active competitor profiles into decision making scenarios.

Key take outs will enable you to:

• Appreciate the role of CI in producing precise competitor analysis
• Understand the role which competitor profiles have in streamlining intelligence
• Argue the case for less, not more, intelligence
• Determine whether this type of technology based assistance could aid your CI practice

As ever, there will be the opportunity for questions which Sheila will do her best to answer, light refreshments and also the chance to engage with peers and practitioners alike.

Presenter

Dr. Sheila Wright is Director of Strategic Partnerships Ltd.  Since its inception in 1989, executive education, competitive intelligence, competitive analysis and business development projects have been undertaken in UK, USA, Germany, Italy, France, South Africa, Spain and UAE.  Sheila has managed projects for the World Bank, United Nations Industrial Development Organization, Food & Agriculture Organization and UK Government Ministries.  Sheila’s interests lie in securing improved competitive performance and decision making in firms, an area in which her publications have been widely cited.  She has achieved an MBA from the University of Warwick, and a PhD in Competitive Intelligence & Insight Management.  Sheila was responsible for introducing the Digimind platform in her teaching at De Montfort University which resulted in a seismic shift in attitude and competence among those exposed to it.