Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-20 - Trade Show and Event Intelligence

Event Details

ICI-20 - Trade Show and Event Intelligence

Time: October 14, 2013 all day
Location: TIMHotel Palais Royal
City/Town: Paris
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: May 28, 2013

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Event Description

Business trade shows, exhibitions, conferences, road shows and other similar events offer unique opportunities to collect information about your competitors. To be successful in event intelligence you need to know how to collect competitive information effectively at events and turn this intelligence into valuable business insights. The Trade Show and Event Intelligence workshop will provide you with the necessary professional skills and techniques for collecting competitor information and managing event intelligence for your business.

Workshop highlights

- Turn event intelligence into valuable competitive insights

- Planning and managing the collection of data at events

- Elicitation tips to make event intelligence effort more productive

- Successfully protecting your own team at events – Counter Intelligence

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