Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Business trade shows, exhibitions, conferences, road shows and other similar events offer unique opportunities to collect information about your competitors. To be successful in event intelligence you need to know how to collect competitive information effectively at events and turn this intelligence into valuable business insights. The Trade Show and Event Intelligence workshop will provide you with the necessary professional skills and techniques for collecting competitor information and managing event intelligence for your business.
- Turn event intelligence into valuable competitive insights
- Planning and managing the collection of data at events
- Elicitation tips to make event intelligence effort more productive
- Successfully protecting your own team at events – Counter Intelligence