Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
The goal of Competitive Technical Intelligence is to identify, competitive advantages in the fields of marketing, product design and research and development through technological leads.
For this, the development of new technologies is continuously and systematically monitored and their effects evaluated. This begins with technology scouting, where only emerging technological developments are identified and recorded. This continues with technology assessment, which determines the stage of maturity and the potential of new technologies. The cycle ends with the strategic analysis of the effects of new technologies on customers, the business and on competitors.
This workshop is the practical application of these three steps and concludes with the added module Competitive Technical Intelligence process, where the application in the enterprise is discussed. The lecturing of this comparatively complex content is supported and loosened up with live demonstrations and group tasks.
Workshop focal points
- Technology Scouting
- Technology Assessment
- Strategic Analysis
- Competitive Technical Intelligence Process